New Harley-Davidson Motorcycle Showroom

for F. H. Warr & Sons Limited, King's Road, London

The new building for F.H.Warr and Sons Limited makes a bold and distinctive statement, immediately conspicuous from the King's Road. The whole building is oval in plan, giving 180 degree visibility to the showroom which occupies most of the ground floor and creating a sweeping panorama of bikes and related merchandise behind a curved six metre-high glass facade.

In June 2000, Warr's Motorcycle Showroom won a Commendation for Design Excellence from Hammersmith and Fulham Council. The design was recognised in the Best New Development Category, by a judging panel that included Lord Richard Rogers, for being a 'fun outward looking scheme greatly enhancing its surroundings'.

Since its opening, Warr's Harley-Davidson Showroom has attracted much attention in the media:

• 'Biker Walls', The Architects' Journal, June 2000
• 'Warr's Baby', The Right Angle, May/June 2000
• 'Wood, Hide and Horsepower', Timber Floors, Spring 2000
• 'Kings of the Road', Retail Interiors, February 2000
• 'Mean Machine', Architecture Today, February 2000
• 'Warrlike', FX, January 2000
• 'High On The Hog', FX, April 1999