'Cullum and Nightingale's design for Warr's, the Harley-Davidson
importer on the King's Road, London, since 1924, has finally opened
amidst excitement and considerable kurfuffle (FX April 99).
'The £3m building has been 'developed to produce a retail environment
which matches the high-calibre engineering skills of the Harley brand',
says the publicity. Afficiandos of Italian or Japanese motorcycle
engineering might choose to take that to mean that Harley's brand
engineering skills are better than those of its motorcycles, although
the all-new two-litre engine might make them eat their words.
'The 40,000 sq ft, curved and fully glazed building, which
sits just back from the King's Road, displays rows of gleaming hogs
sitting on black American walnut flooring. Service, storage, parts,
memorabilia and a custom shop complete the offer for Harley nuts,
who will come from all over to enjoy.'
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